Pre-Production: The Audience

The project has entered a place it was believed it would not enter again, and it is unfortunate that another passing week hasn't meant that a simple lesson has been learnt in order for it to refrain from returning to old habits.

The impediment of the project is again down to the same reasons which have inhibited it for as long as I have had the will to mention it, and I have mentioned it far more times than it is reasonable - and I will not detail it here again.

As we are almost on the cusp of a scintillating beginning, and a beginning that will have to be met next week as there is no more time for delays anymore, to prepare for that period of certain incipience, I thought it would be wise to think about who the audience for the video narrative is, in order for the final product to reflect the demographic it was envisioned for originally.

The pre-proposal ambitiously justified the target audience for the narrative to be a "universal one" and that is because the subject matter is undeniably a ubiquitous one, and will arguably be understood by a large, encompassing audience as most have been affected - for good or bad - by man's emphasis on an overindulgence on the use of technology, which at times has been to the detriment of a society which relies on the good of humanity and its competence to prosper, and sadly that census has been forgotten as man has become more materialistic - and the smartphone, the technology the narrative is centred on,  is one of many symbols that epitomises the reality of how humanity is today.

But it would be easy to generalise the project's intended audience in this manner; it is far more complex to broadly state the intended audience in such a way. However, it is the intention to target as many people as possible with the narrative, as this project has an underlying message to a society that we feel has forgotten its roots, and it is justified in that regard; yet every film attracts a particular audience, and our narrative would be no different in doing so.

Our narrative focuses on a young, working professional in London who relies on his smartphone to navigate from one place to another to fulfill his working commitments. To make the narrative more appealing to a wider audience there are nuances of comedy scattered within, but the narrative is defined and is to be a "realistic drama." Based on this evidence, perhaps the audience can  be defined as working professionals in London who are from low to middle class backgrounds and use their phones frequently and who can resonate with the depiction of a contemporary working life that will be showcased in the narrative.

But considering what this project intends to relay to society, focusing the narrative to attract a specific demographic of people, would not be addressing an omnipresent issue that would be understood by more than the above demographic. In that regard, it wouldn't be honourable to classify and focus on a specific demographic for the video narrative as our subject matter transcends being confined to only a select audience.

Therefore, the video narrative will be made with no particular audience in mind, but will be made for an audience of people who will no doubt relate to it by its contentious and contemporaneous subject matter.

Ceysun Dixon (KU ID: K1326851)